Marketing Term Report on Shan

MARKETING TERM REPORT BY KHAN AKHTER RUMMAN SHAN FOODS ABOUT THE COMPANY: Shan Foods came into existence in 1981 when it began operations from a single room as it was Shan Masala back then, launched full range of spices to cater to local public,due to its popularity Shan started exporting after a few years due to increased international popularity. But after sometime, the need to reposition the brand was felt. It needed to be repositioned as a food brand rather than a spice brand.Re-imaging the organization became necessary for re-positioning of the brand; it was a job well done and led to continued success of Shan on national and international fronts. The name of Shan Foods has become synonymous with highest quality and exquisite taste. . There are six broad categories of varieties Shan deals in including recipe mixes, plain spices, dessert mixes. Shan Food’s vision is â€Å"to be a dominant global player in food products and socially responsible company that attains its qua lity standards so that Shan stands for tradition trust and good taste. MARKETING STRATEGY: DIFFERENTIATION OF PRODUCT: Shan is able to differentiate from its competitors through its added facilities of the  V-look  technology and the coal grinding technology is only an example to their dedication to  provide nothing but the best  to their consumers . It’s the world class quality that brings the blind trust of the consumers on Shan products that it will not only be hygienically prepared but would be secure from any harmful ingredients that loose spices offer. TARGETED MARKET: Females aging from 18 to 45 years compose the main target market of Shan Foods.This is because of the reason that in our part of the world, women are mostly related to the food and cooking. Hence, Shan Foods develops products that are according the needs and wants of these women no matter if they are stay-at-home or working, single or married ones. POSITIONING OF THE PRODUCT: Shan Foods position s tatement is â€Å"To the confident and convenience seeking woman of today, our wide range of Shan spice mixes offer premium quality products, made with the finest ingredients like no other. It is just for the fact that the consumers should be provided with solution of having a tasty meal in no time with homemade mixes of recipes and spices. MARKETING MIX PRODUCT: The products of Shan can be broadly categorized into 6 categories, with multiple sub-categories. Looking at the product portfolio of Shan Foods, it is seen that Shan Foods has given is consumers an offering for every occasion and every type of taste. Be it traditional cuisine mixes like Biryani or an offering in the Dessert category; Shan has an offering to complement all the good things in life associated with food.The different product offerings of Shan Foods are: * -Biryani Mixes- * Stir Fried Foods- * Curry Spice Mixes * -Deep Fried Foods- * Barbeque-Vegetarian Foods- * Instant Foods * Khushbudaar Lehsan * Zaiqedaar Ad rak * Khatta Khatai * Qasuri Methi * Karara Zeera * Taiz Laal Mirch * Taaza Dhaniya * Zaafrani Garam Masala. * Teekhi Kaali Mirch * Khaalis Haldee PRICE: The pricing of all Shan offerings varies and depends on each Stock Keeping Unit (SKU). However, the price ranges for five (out of six) categories of Shan product offerings are as follows: * Recipe Mix: The Recipe mixes range from Rs. 0 to 40 * Plain Spices: Pricing of Plain spices varies SKU wise. For example, 50 grams red chili powder is available at a price of Rs. 20 and150 grams at Rs. 115 * Dessert Mixes: Desserts are all priced at Rs. 35 * Pickles Pickle pricing is Rs. 170 for 1000 grams, pricing varies as per SKU PLACE: Shan is easily available at all general stores as well as departmental stores. Shan Foods is focusing on the indirect marketing channels where they sell Shan products through retailers. Shan Foods is also available in 60 foreign countries.The brand is exported to UK, USA, and Middle East and now to Far East re gions as well. Sales Force in Shan Foods is divided into three types: General Trade (general stores, Kiryana stores, Medical and Genaral stores), Local modern trade (super stores such as Aghaz, Naheed, Chase), and International Modern trade (Large houses such as Makro and Metro). PROMOTION: It has started to reach out to a wider audience keeping in mind the changing lifestyle to nuclear families and convenience seekers. The advertisements of Shan’s offerings focus entirely in the females of the family.The marketing strategy is very customer oriented i. e. Shan emphasizes on marketing its products keeping in mind its customers thus having a customer centric view. Shan has recently realized that a potential part of the population i. e. the teenagers are the ones that will become tomorrow’s decision makers. More recently, the major marketing or promotional expenditure done by Shan Foods is on making deals with television channels for their commercial air time. MARKETING E NVIRONMENT: There is a lot of difficulty of this marketing environment are low prices and unbranded competitor’s.Due to high competition and low prices of competitors it gets difficult to attract customers to buy their product. It is very difficult to earn brand loyalty. Apart from this, some of the major driving forces in the Pakistani spice industry are changes in societal concerns, lifestyles and attitudes, product innovation and changes in who buy the product and how they use it. There are many factors behind increased demand of spices in Pakistan; a major factor is the changing lifestyles of people who now prefer ready to use ingredients over traditional home made spices.Also, spices have always been in demand due  to the sub-continental style of cooking. As there are a number of competitors in the market, the consumers and buyers have substantial power to influence the marketing of Shan products. Major resellers and wholesalers like Metro and Makro are generally used for grocery shopping or bulk buying which is why Unilever also uses them as a forum to create awareness of their products. For example separate customized and decorated racks for display of all Shan recipes. COMPETITORS:Except for small unbranded products Shan has a large share of competition from National foods, Mehran foods, Ahmed Foods, Habib Foods, Zaiqa Foods and Kitchen Secrets. Only 40% use the branded product and 60% percent of consumers use the unbranded product, hence local spice manufacturers and grinders pose as major competitors. Shan Foods and National Foods are almost occupying the similar share in Volumes as well as in % but the growth of Shan Foods is Showing the steady increase while the National foods is Showing fluctuations in its market growth.Strategic distribution of both Shaan and National products pose as a major competitive advantage because although Chef’s Pride holds the third position is market share, it should be noted that it is not available in many retail outlets across Pakistan and especially Karachi. ANALYSIS OF COMPETITORS: Due to the unbranded products having 60 % of the market Shan only has to compete for the 40% of the share of the market. The major competitors of the 40% market are National foods, Mehran foods, Ahmed foods, Habib foods, Zaiqa foods and Kitchen secrets.When it comes to food products, taste development and loyalty are major concerns which are well considered by Shan Foods in contrast to its competitors as they target taste values and customer satisfaction more than they target family values like marketing campaigns of National Foods. Due to having competitors making almost the same products as Shan there is rigid competition in the market on price and quality both of which they cannot give up on or else the other product takes the market. CHARACTERS AFFECTING CONSUMER BEHAVIOUR:The major attractive characteristics of Shan include its persistent good taste, maintained high quality, health friendly an d attractive packaging and availability. Moreover, it keeps the loyal customers satisfied with delicious taste. Moreover, the wide range of products and SKU’s available consolidate Shan’s presence in various niches and keep its customers loyal to the brand. In this regard, Shan’s ‘Oriental recipes’ proved very beneficial in the retention of customers. With their introduction, many housewives are now able to make restaurant standard food at home.And this attracted the modern youth to eat at home as they prefer continental food. Another attractive characteristic is that Shan foods is a leading exporter of food items from Pakistan providing it an opportunity to tap the large global market which helps it to expand at a rapid pace. At the same time, the consumers have been greatly inclined by the brand communication of Shan. Shan’s strategy of showing mouthwatering dishes on their bill boards and in advertisements has been an immense success. This â€Å"Big Idea† has been running for more than 3 years and still has not lost its relevance.Hence, the nature and intensity of these campaigns have been bolstered by Shan’s external marketing through bill boards, television advertisements, high repetition and short duration messages on TV, cooking programs for housewives and sponsored events. BUYING DECISION BEHAVIOUR: As people live in metro cities they tend to go for branded products compared to unbranded ones. In our product’s case, customers are most likely to have complex buying behavior. This is mainly because there is a high perceived difference among the brands of recipes. In Pakistan, people love their food.And want it according to their traditional taste. This encourages a complex procedure of choosing between brands. However, the customers who are conformed to the taste of Shan will not go for the other competitors irrespective of their marketing strategy. Moreover, the purchase of Shan Masala involv es a great amount of consumer involvement. This is because the purchase of Shan’s products changes according to seasons. If on one occasion Fruitchart masala is in demand because of Holy Ramadan, BBQ mixes could be indemand on Eids or in summers when families invite friends over on BBQ parties.The Haleem & BBQ mix are in greater demand during the winter season whileChana Chat mix is purchased more often in summer. This requires constant attention of customers in their purchases. Hence the high consumer involvement and significant perceived differences among brands involves a complex buying behavior. BUYING DECISION PROCESS: Since Shan is a well known product with its own target market, customer’s decision making process will not be very lengthy. However, several customers might undergo through the following steps: Need recognition: At this stage, the buyer recognizes the problem or need.In Pakistan, the busy schedule of people and easy-living trend has made Shan Recipe s an inevitable part of every household’s grocery. Similarly in foreign countries, the feeling of home and desirability of traditional food encourages the move towards Shan Recipes. Information search: at this stage measures like internet blogs, TV advertisements and communication with peers, etc are taken by different customers to reach to a buying decision. In Shan’s case, very few customers will undertake this step due to its strong brand position in Pakistan.This is because of Shan’s strong heritage in Pakistani households, it is passed on from mothers to daughters, like values and beliefs. Similarly in foreign countries the sources of information are the newly shifted relatives, online search engine and the availability in shopping marts. Evaluation of alternative: Different consumers have different evaluation process. This depends upon several factors including their affiliation and past experience with the product. In Shan’s case, most of the Pakis tani customers are old regular users and are unlikely to go through this stage.However, in foreign countries, new customers may go for the alternative brands to get the best. This stage depends upon the availability of other competitors. Purchase decision: Generally this decision might be influenced by attitude of others or unexpected situational factors. However, in our products case, external determinants are mainly economic factors and demeaning product quality. Post purchase behavior: Shan has established certain expectations with its brand which it aims to fulfill. Almost all of the consumers take certain actions after their consumption based on their satisfaction or dissatisfaction.Moreover they undergo cognitive dissonance, which means that the satisfaction or dissatisfaction involves certain compromises. In Shan’s case, the compromises made by new customers are the advantages of close competitive detergent. BIBILOGRAPHY http://shanfoodspk. com/ http://www. scribd. com /doc/37193856/Strategic-Management-Comparision-of-Shan-Foods-and-National-Foods http://www. nation. com. pk/pakistan-news-newspaper-daily-english-online/business/04-Jul-2010/Shan-Foods-promotes-healthy-environment http://www. importgenius. com/shipments/shan-foods-private-limited. html http://pakbiz. com/profile/Shan-Foods/

The Importance of Psychology

Psychology is involved in almost every job field in the modern era. Marketers use psychology to figure out how to convey their product to consumers. Car designers use psychology to give their cars features that would persuade potential buyers to choose their car. Doctors use psychology to understand their patients better. My chosen profession is education, and there are an unlimited number of applications for psychology. In teaching, psychology is the basis in which teachers understand their students. The specific area that would be most pertinent to teaching would probably be social psychology. College students basically take the same courses over their 4-year tenure in the university. But only certain students want to regurgitate the knowledge that they have acquired over the years. These are the students that have chosen teaching as their profession. The ones that want to pass on what they have learned to students need to not only be knowledgeable in their subjects, but need to know how to understand the students. If a teacher can not understand their students, then there is very little hope for the professor teaching the student anything. Understanding a student is a complex process that takes a lot of training. A teacher needs to know what the child is thinking in order to fully understand them. Teachers need to be able to communicate with the students so the student can tell the teacher what he is thinking. Another way to understand a student is to study social psychology. Social psychology is the study of the effects of people on people. More specifically, social psych observes how interactions between people affect an individual. Social psychologists study how people react in groups, emotional behavior, and attitudes and opinions of people. Since there is never a time in school when a child is alone, it is imperative that a teacher understands how children act and react when they are placed in a group or classroom. A teacher needs to understand why some kids are more outgoing, while others seem to fade away in classes. It is the teacher†s job to know the reason a child is not learning to the best of his capabilities. Social psychology looks at these problems and researches solutions that will remedy a child†s abnormal behavior in the classroom. A teacher that is fluent in social psychology and understands the way a child thinks is much more equipped to take on the everyday problems of teaching. Even though a teacher is more apt to benefit through social psychology, School Psychologists specialize in clinical psychology. While a teacher may deal with problems that a child has interacting with others, a school psychologist deals with behavior problems that do not necessarily have to do with the class. School psychologists study the individual instead. They deal with all aspects of school, not just teaching. They monitor not only learning and social relation, but testing, substance abuse, neglect of the child, and violence. But in the end teachers and school psychologists have the same goal in mind, which is creating the best learning environment for all students. Teachers have a great responsibility on their hands. They are accountable for what a child does in his school career. A teacher needs to know the best way to help a child learn. Psychology is a great help to let a teacher know what is going on in the mind of his student. Psychology is the key to a teacher understanding his students. The better a teacher can understand his students, the more the student can learn. If a student can learn, then that teacher is the most successful educator in the world.

Education and Globalization Essay

This research attempts to investigate the importance of technical & vocational institution. This research is also carried out to find out the various methods objective of research. What is the expectation to fulfil the requirement of being indusrtialized nation?. Well, having the existence of technical & vocational institution are mainly to produce hands on skills on students as well as to develop them to become a part of industrialized nation. In developing our country , technical & vocational school has come to existence to give students opportunity to choose skills that can be learned. This research is carried out to find out the advantages of having technical & vocational institution in Malaysia. Besides that, this research to investigate the effectiveness of having this kind of school in our country and ways to improve vocational & technical education system. 1. 1 BACKGROUND OF THE RESEARCH This research is carried out to provide awareness of the existence of technical and vocational institution as well as to introduce the importances of this institution. Nowadays, we are facing problem that this kind of institution is out of date and is lacking systematically and also having doubts whether it is meeting the current industrial needs in the country. Therefore, this research is carried out to introduce and emphasized on the importance of this institution. The background of this research is based on its development. The formal technical and vocational education system under the Ministry of Education starts at the upper secondary level, where there are 70 secondary vocational schools with an enrolment of 33,751 students and nine secondary technical schools having a total 5,339 students. The secondary vocational schools offer a course structure that covers the same core subjects as in other upper secondary academic schools. In addition to these core subjects, the vocational school students select a group of vocational subjects in accordance with the vocational course following. Vocational studies make up about 50 percent of the total course content in the secondary vocational school. Based in nature and technical subjects offered are less practical in nature. Technical studies make up only about 17 per cent of the total course content in the secondary technical school. At the post-secondary level there are six polytechnics with a student population of 15, 000 with about 12,000 students undergoing courses at the certificate level and 3,000 students at the diploma level. The objective of the polytechnics is to produce trained manpower at the semi-profesional level in various areas of engineering and commerce. At the certificate level about 80 percent of the students are following engineering courses. Female students make up about 25 percent of the total student population. Some examples of training government agencies are MARA- skills training institutes Ministry of Youth and Sport – Youth Training Centres and Ministry of Welfare Services- Training Centres. 1. 2 STATEMENT OF THE PROBLEM Statement of problems: 1. It shows that lately technical & vocational institution is out of date. 2. Students mainly are not aware of the avantages of technical & vocational institution. 1. 3 OBJECTIVES OF THE STUDY This researh method to meet the following objectives: * To investigate the importances of technical & vocational institution. * To find out ways to improve tecnical & vocational education system. 1. 4 RESEARCH QUESTION The following research question is translated in order to meet the research objective. * Which is the importance of technical & vocational institution?. * What is the implication to students on the importance of having technical & vocational institution?. 1. 5 SIGNIFICANCE OF THE STUDY The significance of the study is to help students and teacher to indentify the importance of having technical & vocational institutons. Vocational and technical education is important because not everyone should be expected to take the path of going to a university and getting a university degree. Some people prefer to take a non-academic path because this is where their passion and interests lies. As such, having a good vocational and technical training and education program is important to ensure that students who are inclined towards these sectors have a respectable channel to pursue skills in this area. In Malaysia, making the pursuit of these skills is one of the ways to reduce school dropout rates and to increase the skills and earning power of those who do not lean towards the academic arena. Most students graduate without actually obtaining a real tertiary education, and the good students also suffer because the intellectual discourse that is supposed to happen in classes never materializes. This is a truly unfortunate side effect of the governments drive to produce more graduates. Enrollment criteria into universities get lowered every year because of the competition to get students at all costs, so quality suffers even more. 1. 6 LIMITATION OF THE STUDY This research covers only students from Universiti Industri Selangor ( UNISEL ) where the research was conducted to find out the results and point of views regarding the topic of research. Besides that, the research only covers students aged between 18 to 25 years old for oipinions and point of view on the matter of the topic. The research also covers only soe student from technical & vocatioanal school. 1. 7 CONCLUSION. This chapter gives brief explaination, definition on the background of the study where researcher aim to investigate the mportance of technical & vocational institution and the affectiveness of having this kind of school in our country as well to support our country to become and industrilized country. This chapter also gives the background of the study and significance of the study. CHAPTER 2: LITERATURE REVIEW 2. 1 INTRODUCTION Literature review comprises of related literature which is definition of topic, a general overview, advantages and also types of technical & vocational institution. In this chapter it shows the types of technical institution available. Besides that, the current importance is shown in the advantages as well as the implication of the topic. The variations of institution is also mentioned in this chapter to give clear view of the types of school available, thus emphasizing on the importance of this research. 2. 2 RELATED LITERATURE 2. 2. 1- Definition of technical and vocational institution. 2. 2. 2- Advantages of technical & vocatioanal institution. 2. 2. 3- Types of technical & vocational institution. 2. 2. 1 DEFINITION OF TECHNICAL & VOCATIONAL INSTITUTION Tecnique means a particular way of doing something, especially one in which you have to learn special skills. Besides that, it is the skill with which somebody is able to do something practical. ( Oxford Advanced Learner’s Dictionary, 7 Ed, 2006). Institution on the hand is defined as a large important organization that has a particular purpose, for example, a university or school. In this case, institution is a place where it serves the need of educating technical skills as well as basic subjects to students. While cited in the web Wikipedia, vocational education or Vocational Education and Training (VET), also called Career and Technical Education (CTE), prepares learners for jobs that are based in manual or practical activities, traditionally non-academic and totally related to a specific trade, occupation or vocation, hence the term, in which the learner participates. It is sometimes referred to as technical education, as the learner directly develops expertise in a particular group of techniques or technology. 2. 2. 2 ADVANTAGES OF TECHNICAL & VOCATIONAL INSTITUTION In this chapter, researcher will be emphasizing in the advantages of technical & vocational institution. Nowadays,not everyone should be expected to take a path of going to University and getting a university degree. Therefore, having technical & vocational institution is to ensure that students who are inclined towrd these sector ( technical & vocational ) have a respectable channel to persue skills in this area which is to technical & vocational scholls as well as institution. Besides that, having technical and vocational school is to reduce school dropout  rates and to increase the skills and earning power of those who do not learn toward academic area. These students will have quality hands on skills and is useful in providing them job opportunity in future especially in the techinical industry. Students also are abe to develop their skills as well make use of it in the current development. On the other hand, some student are able to study basic subjects and favoured skills as they want to. This increase the capability of learning and creats creatve individuals for the nation. Besides being a stepping stone, yhis hands on students in developng skill and providing job opportunity. Iit also produces active quality manpower in the country 2. 2. 3 TYPES OF TECHNICAL & VOCATIONAL EDUCATION Technical and vocational institution is diveded into two levels first is the upper secondary level (Form 4 and Form 5) is the level where technical and vocational education formally commences. Here, the technical and vocational schools offer the same core subjects as normal academic schools. These cover several core subjects for the languages, mathematics, and sciences but in addition the students are required to take selected technical and vocational subjects from a group of several different options. Secondary Technical Vocational School has 3 streams for selection which includes:Technical Stream, Vocational Stream and Skill Training Stream. Upon completing 2 years of studies at this level, the technical or vocational school students are required to sit for the common public examination called the Malaysia Certificate of Education or Sijil Pelajaran Malaysia (SPM) examination similar to those academic school students from the secondary academic schools. However students from the Skill Training stream will sit for Sijil Kemahiran Malaysia* (Malaysian Skill Certificate) after which a government skill qualification is awarded for Level 1, 2, 3, 4 & 5. The higher level is Technical and Vocational Education at Post Secondary Level – This post-secondary level of technical education, which is under the jurisdiction of the Ministry of Higher Education, comprises the following public institutions: Polytechnics, Community Colleges, Technical University Colleges and Public Universities. There are currently 19 polytechnics in the country conducting technical and vocational education offering 37 diploma and 26 certificate programmes covering study areas like engineering, commerce, food technology, marine, hospitality and Design. Community Colleges were first established by the government in the year 2000 with the primary objective of providing alternative skill training and education for secondary school leavers and those who have left the formal education system. In order to upgrade the image and professional level of technical and vocational education due to the increasing importance of employment in the industrial sectors, the government has, since 1999, set up 5 technical university colleges to focus on higher technical education offering engineering and related technical programmes designed to produce graduates with strong theoretical and cognitive knowledge and who possess high competency in application skills. They are:Kolej Universiti Sains dan Teknologi Malaysia ,Kolej Universiti Teknologi Tun Hussein Onn,Kolej Universiti Teknikal Kebangsaan Malaysia,Kolej Universiti Kejuruteraan Utara Malaysia and Kolej Universiti Kejuruteraan & Teknologi Malaysia. There are currently a total of 17 public universities in the country which is inclusive of the abovementioned 5 technical university colleges. Besides the 5 specialist technical universities colleges, many of the regular public universities, particularly the Universiti Teknologi Malaysia offer many technical and technological as well as engineering programmes leading to diploma and degree qualifications. In the meantime, as for technician/sub-professional and craft-level courses, the government training agencies which are involved in conducting training for student trainees include the Ministry of Human Resources. These agencies carry out the programmes through Industrial Training Institutes, MARA, under the Ministry of Entrepreneur Development, through the Skills Training Institutes, the Ministry of Youth & Sports through Youth Training Centres, and the Ministry of Welfare Services through its Training Centres. In addition, training is also conducted by the Ministry of Agriculture to produce Junior Agricultural Assistants at the Agricultural Institute. Mention must also be made of the training conducted by the Standards and Industrial Research Institute of Malaysia (SIRIM) in various specialised fields for the public and private sectors, as well as training by the National Productivity Centre for the public and private sectors in areas of management and administration. 2. 3 CONCLUSION This chapter gives explaination, definition, development as well as the importance of technical & vocational institution. This chapter comprises of variety of institution available and its fuction as well it effect n education system. Besides that,his chapter involves the development of institution from establishment to the current development. The importance which is the advantages is clearly in this chapter to match the objective of the research. CHAPTER 3: RESEARCH METHODOLOGY 3. 1 INTRODUCTION This research attempts to investigate the importance of technical and vocational institution. This chapter outlines the methodologies engaged in the research. This chapter is extremely important as it determines the success or failure of this research whereby it takes into account of the methodology and procedure used by the researchers to get the necessary and wealthy information. 3. 2 RESEARCH DESIGN In this research, the researchers have chosen to use a qualitative approach in order to collect data. In this research, a set of questionnaires will be administered to a selected number of people. This step is necessary for the researchers to gather the necessary data and submit the findings in a form of report. The data or information obtained from the questionnaire administered will be interpreted in Chapter 4. 3. 3 POPULATION AND SAMPLES The sample of this research will mainly be university students specifically University Industri Selangor (UNISEL) students. The sample will be approximately 20 students. The students will comprise of both male and female students from all races. The subjects will be randomly picked comprising of students with different point of view. 3. 4 INSTRUMENTATION In this research, the instrumentation would be in the form questionnaire. The instrument is revised for its clarity and importance towards the research. The questionnaire will be given to each student. It aims to research on how to improve the technical and vocational education system and make it up to date as well as to research on the importance of this institution in education. Besides that, the questionnaire is to gain opinions and suggestions from the public. 3. 4. 1 QUESTIONNAIRE The student was given a set of questionnaire comprising of 8 closed-ended questions and 2 open-ended question. The questionnaire is used to save time as the result of the questionnaire is easy to be evaluated. The questionnaire is formed in respond of Yes or No answers. The students need to choose and tick or circle the options accordingly. 3. 5 DATA ANALYSIS This research will be analysed using the results of questionnaire carried out the with the university students. The data will then be analysed using the SPSS (Statistical Package for the Social Science) computer software that enables the researchers to do many types of statistical analyses. The percentage of questionnaire results will be analysed and calculated through this software. Then, the researchers will make references based on the statistical analyses. This allows the researchers to have a better quality of research outcomes. CHAPTER 4: DATA ANALYSIS 4. 1 INTRODUCTION This chapter will mention the results of questionnaire after they are analysed and calculated. The data collected is based on the qualitative approach. The data presented will include the total of 20 samples (students). The questionnaire will be further analysed according to 10 different questions given. 4. 2 QUESTIONNAIRE ANALYSIS. In this section, the data with references to the topic of the research has been collected by distributing 20 set of questionnaires to the university students. The feedbacks and responses from the students have been positive for the researchers to draw a certain conclusion. 4. 2. 1 Q1 The first question in the questionnaire is â€Å"Are you aware of the existence of technical and vocational school? † The question’s objective is to find out whether students are aware of this kind of school’s existence. Based on the questionnaire results, the 20 students who took the survey comprises of 20 samples with different answers. The results is that almost 95% of the students answered yes, and are aware of the existence of this type of institution while 5% of the students were not aware of the existence of this type of institution. This shows that mostly Students are aware of the existence of this type of institution. 4. 2. 2 Q2 The second question in the questionnaire is â€Å"Is technical and vocational institution beneficial? † This question is aimed to find out the importance of this type of institution. Almost 85% of the students agreed that this type of school is beneficial. While 15% of the students did not agree that this institutions were beneficial. This result shows clearly that students in majority agreed that this institution is giving advantages while minority have doubts on its advantages. 4. 2. 3 Q3 The third question is â€Å"Does it helps develop skills? †This question is to determine whether the main medium in this school will help students develop skills. 90% of the response agreed that it develop skills while 10% of the responses found that attending this school does not help develop skills. 4. 2. 4 Q4 & Q5 The fourth and fifth questions in the questionnaire are inter-related to each other. Question 4 â€Å"Is technical & vocational education up to date? †60% of the students agreed that it was not up to date while only 40% agreed that it was up to date. Question 5 is â€Å"Is it efficient in training skills? † Only 39% agreed that it is efficient while 61% agreed that it was not efficient. This proves that the efficiency of its productivity has link with the current development of this type of institutions. . 4. 2. 5 Q6 & Q7 The sixth question in the questionnaire and the seventh question is inter-related too. â€Å"Is it necessary to have vocational & technical education system? The results was 90% agreed it is necessary while 10% agreed the other way around. Question seventh is â€Å"Do you think Malaysian vocational & technical institution meets the current industrial need? † 40% think it meets the current industrial need while 60% disagree with it. This shows that in question sixths result that it is important to have this type of institution. 4. 2. 6 Q8 The eight question is â€Å"Does it help proving job opportunity in future? † this question aims to prove one of its advantages. 85% agreed that it helps providing job chances while 15% disagree it help in providing job opportunity. This shows that it is important to have this type of institution for students in our country. 4. 2. 7 Q9 & Q10. The ninth and the final question in this questionnaire is an open-ended question which is â€Å"In your opinion, what benefit does technical & vocational school provides? and â€Å"Suggestions on ways to improve vocational and technical education system†. This final question is to give the students a chance to express their idea or suggestion. Based on the suggestions given, most of the students feel that the main benefit is it develops in training students skills. Besides that, it also provides job opportunity to students and it gives student who are not academically successful an opportunity to excel in a different field of study. The suggestions given was more focused in upgrading the system, the facilities, the study tool, the learning environment as well as the materials in order for Malaysia to take a step forward in industrial development as well as vision 2020. 4. 3 SUMMARY Based on the data collected and using SPSS for the questionnaire, there are more advantages than the disadvantages of having this type of school. Besides that, the importance of technical & vocational institution is that it is the current demand of the era that each country produces its own manpower and nation with good quality skills which is useful for the development of the country. CHAPTER 5: CONCLUSION, IMPLICATION & SUGGESSTION 5. 1 INTRODUCTION This chapter incorporates the last aspect of the research which is the most important part of the research. The first section of the chapter will cover the survey of the findings which is based on the main findings. The second section is on implication and suggestion or recommendation. The third section is on the final summary or the conclusion of this survey. 5. 2 SURVEY OF FINDINGS Based on the main findings, it clearly shows that students mostly almost all the students are aware of the importance of the technical & vocational institution. Besides that, in building an industrialized nation we have to be aware of the importance keeping and upgrading this type of school to its best level. In a nutshell, there are loads of advantages having and attending technical & vocational school. 5. 3 IMPLICATION AND RECOMMENDATION According to the suggestions gathered through the survey, the students strongly agrees that the institution to be upgraded and improved both in its syllabus and also education system to provide conducive learning to take place. Besides that, the skills taught should be inclined with the industries upgrading demand. 5. 4 CONCLUSION In fulfilling the vision 2020, our country of all parties should upgrade its education system. Besides that, having technical and vocational skills is not just as a place for students who are not successful in academic but it should be an institution which produces good quality skilled professionals in future. It should also be a stepping stone for every student attending this school in obtaining better jobs in future. The importance of technical and vocational school is clearly aware by students. Therefore, this institution should be taken seriously into consideration by students as it provides extra knowledge as well as helps develop hands on skill in students. This institution has a great advantage in the industry especially in producing and moulding new generation with certified skills therefore each and every nation should support its development and existence. In a nutshell, everyone should play a major role in keeping the importance of this technical and vocational institution and also support its function in education to make it more efficient. REFERENCES http//:www. wikipedia. com http//:www. studymalaysia. com. my Oxford Advanced Learner’s Dictionary, 7 Ed, 2006 RESEARCH: THE IMPORTANCE OF TECHNICAL & VOCATIONAL INSTITUTION NAME: Susanthi Rani Rajoo 4091008981 Noorfara Ashikin Ahmad Tarmizi 4091009991 Alyani Mohd Radzi 4091009561 Lisa Mastura Muhd Zahid Poh4073010421 GROUP: 1A SUBJECT: Philosophy and Development of Education Industry In Malaysia LECTURER: Mr Baghawi PROGRAMME: Bachelor Of Education (Hons)(TESL) FACULTY: Faculty Of Education and Language Studies.

Labor Relations Paper Essay Example | Topics and Well Written Essays - 1000 words

Labor Relations Paper - Essay Example The labor unions have benefited the organizations as well, even though they are perceived in a very wrong manner at times. There are issues that need to be resolved as far as the organizational understanding is concerned. What remains to be seen is the fact whether or not the labor unions were able to garner support from the different quarters, i.e. for the ones that already exist in the first place. The need of the hour is such that these labor unions bring together positive relations which will eventually mean success for the organizational discourse and tie in the employees with the nuances of the organizational philosophy. If there is an attitude of being indifferent towards the labor unions and the labor relations that come up as a result of the same, then this means that there is a storm which is waiting to dawn upon the organizational tenets and, thus, it would be a good idea to resolve such ambiguities beforehand, so that the organizational understandings are not compromised upon under any situation whatsoever (Robinson, 1990). Therefore, the labor relations need to be properly comprehended before one can remark them as being fruitful for the organization or completely dismal in their own right. Since the labor relations are directly related to the organizational performance tenets, there is a good enough basis of finding out how these two are linked in essence. What this implies is the fact that organizational performance depends a great deal on how well the employees tie in with each other and discuss issues which plague their lives in one way or the other. Some of the workers believe in labor unions while a number of them are totally against this very idea. They are of the opinion that these labor relations would not bring any harmony within their ranks and, hence, it would be a good idea to keep away from such quarters. What this essentially suggests is the eventual goodwill that can come about or simply evade from the relevant settings, and which r emain significant within the due course of things as far as labor relations and the existence of the labor unions are concerned (Dworkin, 1988). The differing strategies, policies and practices more or less indicate where eventually the issues will arise and how those issues will be resolved in the future. If workers hold the opinion that it is for their own good to get involved with unions and have labor relations, then this suggests the mindset which has either developed whilst remaining within the organization or has come about with the passage of time. Then again, it is imperative to know where the eventual misgivings are and how these could be removed within the relevant scheme of things. Some employees would not quite appreciate the labor relations and unions, which will ultimately mean that they distance themselves from the ones who are more actively engaged within such labor unions. This means that there would be differences amongst the organizational domains, which is not s uch a good thing to have. Labor unions are still rampant within the United States and they bring to the fore the understanding that the American workplace employees require such a swift change within their professional domains. They believe it is their right to have these labor unions and labor

The Hunt Begins Essay Example | Topics and Well Written Essays - 500 words

The Hunt Begins - Essay Example I would like to ask about the extension possibilities to the employment contract after the end of the contracted period. The answer to it may be found via online support of the company’s official website or via information available on policies of the company. The Bankers life and casualty company requires candidates for insurance sales. They welcome both fresh graduates and experienced sales personnel to the team. The pros side relate to the commission one may earn through hard work and efforts. The upper limit of earnings remains uncapped. The con side, however, relates to the hidden basic salary they offer and the need for interpersonal skills that are highly important. The company’s website provides step by step guidance to apply for the job and is simple. The question about the job would relate to the basic salary they offer and any career development opportunities that are provided to the high-performing employees. The answers can be researched or asked from the HR department. Hitachi High Technologies America Inc. requires candidates who have ample information and experience in dealing financial reporting and compliance issues for the post of financial reporting and compliance assistant manager. The positive of this job relates to the benefits they offer like insurance, dental, medical programs, disability plans and so on. The con side however, is the limitation on the fresh graduates to start up with this job. It further requires SAP System Knowledge and Vertex Tax Software excellence which places a further limit on candidates to apply for it. The job ad clearly mentions monster.com to be used to apply for the position hence other mediums and means are out of question. The question I would ask about it relates to the waiver on experience requirement and job rotation opportunities if possible. Answers to the questions can be obtained by HR department, hiring personnel, support services and official

Tokyo vs Bangkok Essay Example | Topics and Well Written Essays - 1500 words

Tokyo vs Bangkok - Essay Example Bangkok and Tokyo are about 3000 miles apart and similar yet different in many ways. They both have rivers passing through them and both lie close to bays and are both very rich as far as culture is concerned. Economically, Tokyo is superior to Thailand and had a higher cost of living too. Bangkok however, has a more metropolitan look than Tokyo since it has allowed many immigrants to live and work within the city. Tokyo has very tighter immigration laws and foreigners hold virtually no special rights in Tokyo. There is more of intercultural mixing in Bangkok. Bangkok is located in the very central part of Thailand and this makes it a natural hub between the southern and northern Thailand. Bangkok’s location around the Chao Phraya delta has earned it the title of being Asia’s Rice bowl. This is because the river creates a fertile valley in which a lot of rice is grown and mostly exported. Bangkok’s position near a bay has enabled it host Thailand’s main international port. The city lies approximately six and a half feet above sea level, and this works as a disadvantage to the city whenever the season of monsoon rains begin. The rains cause River Chao Phraya to burst its banks and massively flood the city. The city’s climate is hot and warm almost all year round and this is probably why it is so popular with tourism. It has even been labeled to be the hottest city in the world. According to Mansfield, Tokyo occupies a huge swath of sedimentary deposits of the Kanto Plain which is in Honshu, the most populo us and largest island in Japan. The city is situated on the coast of the eastern Pacific and its main features are the flatlands to its east, undulating hills to its west and the Sumida River.

MARKETING ASSINGMENT Essay Example | Topics and Well Written Essays - 250 words

MARKETING ASSINGMENT - Essay Example Generally, most of the people blindly rush after various fashion brands only because of their influential names and the profound elite type aura of the different products that is mostly only superficial. Apparently, consumers find out the reality of such products only after they personally experience them and learn that whatever shines is not always gold. According to Kyle (2010), classic and sophisticated, Dior products will never go out of fashion since it adapts to changing styles. In my opinion, the case with Dior is completely different when it comes to matching class and quality of work with the fame of the brand name. I have never been disappointed by any of its products, be it fragrances or clothes or beauty products. The way almost every single product is perfectly manufactured and then superiorly advertised in the market after completion, is way too remarkable and obvious to ignore. The hallmark of Dior is that one is simply captivated by the mesmerizing spell of the many perfumes and clothing lines one can easily find in the market. Summing up, I would like to say that appropriately and flawlessly matching class with fame can never be classified as a trifle job and this is what Dior is all

Global Employment or Job Industry Essay Example | Topics and Well Written Essays - 500 words - 1

Global Employment or Job Industry - Essay Example A notable factor is that organizations are focusing on their human competence bases and their development. The market values of such organizations are dependent on business knowledge, the loyalty of customers and other examples of human capital. Most organizations are focusing on ways of acquiring monetary capital and the manner in which their tangible assets are deployed. The wealth that is attributable to businesses and nations is dependent on the skills and knowledge of the people.  The aspect of competencies is not a new concept. It had been in existence for centuries. Changes in the concept have been elicited by the fact that educators have come up with skills that guide curriculum development. Over the years, people have been developing the groups of objectives for the behavioral, cognitive and affective sphere including knowledge, attitudes, and skills. However, the approaches and definitions are diverse. If organizations are to choose among the objectives, it is their respo nsibilities to determine the definitions, development, and deployment of human competence with regard to the advantages and disadvantages.  Competency has various definitions in the job fraternity. Some of the meanings refer to the work, duties, results and productive outputs. Skills, knowledge, and attitudes could be used in the description of the characteristics of the people that are working. Some people consider job tasks and other organizational activities as competencies. Job descriptions are usually based on the tasks that are expected of the employees and they may not necessarily be presented as competencies.

Give your reaction to the story, your impression of the story, how it Essay - 2

Give your reaction to the story, your impression of the story, how it relates to your life. just basically compare them to each other - Essay Example The family in The Rocking Horse Winner also preserves their lifestyle, even when they cannot afford it: â€Å"There was always the grinding sense of the shortage of money, though the style was always kept up† (Lawrence). These stories share symbols of superficial opulence that foreshadowed their miserable endings. Miss Brill uses the fur, while The Rocking Horse Winner has the rocking horse. The rocking horse contains Pauls â€Å"secret of secrets† (Lawrence). Paul employs the horse to find luck and money, so that the whisperings in his house about having â€Å"more money† will cease. He dies as he pursues luck, which indicates that going after money as an end in itself is meaningless. In Miss Brill, fur is a dead animals skin and stands for Miss Brills life, which is equally lifeless and depends only on the life of people using it. Miss Brill also relies on using others peoples lives to fill up her empty life. She remains dead, however, being alone and poor. The Rocking Horse Winner and Miss Brill employ symbols to depict that materialism is a horrible human goal, which can only result to misery and death. Money cannot buy love or happiness. It cannot ensure loving human relationships. Paul dies believing that money is everything, while Miss Brill lives on crying inside her glassed life of delusions. They suffered tragic endings, because of their materialistic endeavors in life, and leaves behind the moral: The more people treat materiality as everything, the more that materialism actually takes their

Breast Cancer Essay Example for Free

Breast Cancer Essay Cristian Davalos 2nd Period There are many different types of breast cancer. For example, breast cancer can begin in different areas of the breast like the ducts, the lobules, or in some cases, the tissue in between. In this essay I will explain the different types of breast cancer. I will also talk about the symptoms many women have when they get breast cancer. Then I will explain the treatments for breast cancer, and the alternative treatments. First of all, there are two main types of breast cancer invasive, and non-invasive, which means if the cancer is only in your breast or spreading out to other body parts. The first type is Ductal Carcinoma which is a non-invasive breast cancer where abnormal cells have been contained in the lining of the breast milk duct. The second type is Invasive Ductal Carcinoma which means that abnormal cells that originated in the lining of the breast milk duct have invaded surrounding tissue. The third type is Triple Negative Breast cancer which means that the cells in the tumor are negative for progesterone, estrogen, and HER2/neu receptors. The fourth type is Inflammatory Breast Cancer which is a less common form of breast cancer that may not develop a tumor and often affects the skin. The fifth type is Metastatic Breast Cancer which is cancer that has spread beyond the breast, sometimes into the lungs, bones, or brain. The sixth type is breast cancer during pregnancy; women who are diagnosed with breast cancer during pregnancy may face tremendous additional strain due to concern for the safety of the unborn child. There are also other types that are less common which include Medullary Carcinoma, Tubular Carcinoma, and Mucinous Carcinoma. Next, the symptoms women get before the actually get breast cancer. Some women may get a lump in the breast or underarm that persists after your menstrual cycle. This is usually the first apparent symptom of breast cancer. Most all lumps associated with breast cancer are usually painless, but in some cases it may cause a prickly sensation. Another symptom is swelling in the armpit, pain or tenderness in the breast. Also any change in the size, contour, texture, or temperature of the breast, a reddish, pitted surface like the skin of an orange could be a sign of advanced breast cancer. In some cases a change in the nipple, such as a nipple retraction, dimpling, itching, a burning sensation, or ulceration, or a scaly rash of the breast may be associated with an underlying breast cancer. Finally, the treatments of breast cancer have two major goals, which are to rid the body of the cancer as completely as possible, and to prevent cancer from returning. One treatment is Chemotherapy which uses drugs to kill cancer cells. Another type is Hormone therapy such as tamoxifen in premenopausal and postmenopausal women and the aromatase inhibitors arimidex, aromasin, and femara in postmenopausal women. Hormone therapy uses drugs to prevent hormones, especially estrogen, from promoting the growth of breast cancer cells that may remain after breast cancer surgery. Also, another treatment is biological therapy such as Herceptin, Perjeta, or Tykerb, which work by using the bodys immune system to destroy cancer cells. These drugs target breast cancer cells that have high levels of a protein called HER2. Alternative types of breast cancer treatments are lumpectomy surgery to remove a tumor and a small amount of normal tissue around it. Also another alternative treatment is partial mastectomy surgery which is to remove the part of the breast that has cancer and some normal tissue around it. The lining over the chest muscles below the cancer may also be removed. This procedure is also called a segmental mastectomy. Another treatment is total mastectomy, is surgery to remove the whole breast that has cancer. This procedure is also called a simple mastectomy. The last alternative treatment is modified radical mastectomy surgery which is to remove the whole breast that has cancer, many of the lymph nodes under the arm, the lining over the chest muscles, and sometimes, part of the chest wall muscles. In conclusion, as you may see there are many types of breast cancer and also a whole lot of treatments, as well as alternative treatments. References http://www. breastcancer. org/symptoms/types http://www. mayoclinic. com/health/breast-cancer/HQ00348 http://www. nationalbreastcancer. org/types-of-breast-cancer http://www. webmd. com/breast-cancer/guide/breast-cancer-treatment http://www. cancer. gov/cancertopics/pdq/treatment/breast/Patient/page5

Marketing Strategies of Hyundai in India

Marketing Strategies of Hyundai in India A marketing strategy explains how the business will achieve the objectives laid down in the overall marketing plan . The marketing strategy explains how the business will reach its target audience , which should lead to an increase in the sales . Marketing strategies should include clearly defined roles and the responsibilities and should also set time scales to each task . A marketing strategy may seem similar to the business strategy , however it is different in that it focuses on one specific aspect of the business , the customers . A business strategy looks at all the components of a business such as the supply chain , the manufacturing operation , human resources and so on . The marketing strategy is only concerned with effecting a plan that will bring the businesses products or services to their target audience . WHY MARKETING STRATEGY IS IMPORTANT ? Marketing plays an important role in the strategic planning process for many organizations . Although some marketing positions are represented at the corporate level , most are at the functional level within the business units of an organization . Marketing is involved in the strategic planning at all organizational levels . Strategic marketing describes the marketing activities that affect the corporate , business,and marketing strategic plans . Strategic marketing activities can be classified into three basic functions . First, marketers help orient everyone in the organization toward markets and the customers . Thus , they are responsible for helping the organizations execute a marketing philosophy throughout the strategic planning process. Second , marketers help gather and analyze the information required to examine the current situation , identify trends in the marketing environment , and assess the potential impact of these trends . This information and analysis provides input for the corporate , business , and marketing strategic plans . Third , marketers are involved in the development of the corporate , business , and marketing strategic plans . Marketings influence varies across the organizations . For organizations driven by a marketing philosophy , marketing necessarily plays a key role in the strategic decision making . The trend toward pushing the strategic planning responsibility further down the organization is increasing the marketings clout in an organizations strategic planning process . Marketing management relates to specific product the marketing strategies . It differs from strategic marketing in its basic orientation . Strategic marketing focuses on the broad strategic decisions at the corporate and the business levels . Marketing management is concerned , by contrast , with specific strategic decisions for individual products and the day-to-day activities needed to execute these strategies successfully . At the operating level , marketing managers must focus on the four Ps of the marketing mix : price, product, promotion, and place . The strategic role of the marketing and marketing management are now in a period of considerable change and evolution . These changes are due to a number of important environmental phenomena that are affecting the way many firms do the business. To begin, many well known companies work closely with dedicated partners on the supply side and the distributor side of their business , expecting their distributors to play pro-active roles in the development of the services and marketing strategy . For example on the supply side , the modern day Nike does very little manufacturing of its own and focuses largely on the marketing . In this vein , companies such as this are actually embedded in the business networks , comprising strategic alliances among the suppliers, distributors , and the marketing firm . MARKETING STRATEGIES OF HYUNDAI MOTORS IN INDIA HYUNDAI MOTOR COMPANY The Hyundai Motor Company is a South Korean multinational automaker headquartered in Seoul , South Korea . Hyundai was founded in 1967 and it along with Kia , together comprise the Hyundai Motor Group , which is the worlds fourth largest automobile manufacturer based on annual vehicle sales in 2010 . In 2008 , Hyundai (without Kia) ranked as the eighth largest automaker . In 2012 , Hyundai sold over 3.6 million vehicles worldwide . Hyundai operates the worlds largest integrated automobile manufacturing facility in Ulsan , which is capable of producing 1.6 million units annually . The company employees about 75,000 persons worldwide . Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms . Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947 . Hyundai Motor Company was later established in 1967 . The companys first model , the Cortina , was released in cooperation with Ford Motor Company in 1968 . When Hyundai wanted to develop their own car , they hired George Turnbull , the former Managing Director of Austin Morris at British Leyland . He in turn hired five other top British car engineers . They were Kenneth Barnett body design , engineers John Simpson and Edward Chapman , John Crosthwaite ex -BRM as chassis engineer and Peter Slater as chief development engineer . In 1975 , the Pony , the first Korean car , was released, with styling by Giorgio Giugiaro of ItalDesign and power train technology provided by Japans Mitsubishi Motors . Exports began in the following year to Ecuador and soon thereafter to the Benelux countries . HYUNDAI IN INDIA Hyundai Motor India Limited is currently the second largest auto exporter from India . It is making India the global manufacturing base for the small cars . Hyundai sells several models in India , the most popular being the Santro Xing , i10 and the i20 . Other models include Getz Prime, Accent, Terracan, Elantra, second generation Verna, Tucson, Santa Fe and the Sonata Transform . Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu.. Both plants have a combined annual capacity of 600,000 units . In the year 2007, Hyundai opened its RD facility in Hyderabad , employing now nearly 450 engineers from different parts of the country . Hyundai Motor India Engineering (HMIE) gives technical engineering support in Vehicle development and CAD CAE support to Hyundais main RD center in Namyang Korea . In 2010 , Hyundai started its design activities at Hyderabad RD Center with the Styling, Digital Design Skin CAD Teams . South Korean car maker Hyundai, which as per reports is also worlds fastest growing automaker and fourth largest car manufacturer across the globe , has launched a new car , Hyundai EON in October 2011 in India . Eon is an entry-level car but at the same time it is very spacious with a large boot . The car has 814 cc engine, promising to deliver the mileage of over 20 km per litre . MARKETING STRATEGIES OF HYUNDAI IN INDIA Target Markets Hyundai marketing strategy is differentiated marketing.The primary consumer target is middle to upper income professionals , who need value for their money and comfortable ride in city conditions .The secondary consumer target is college students who need style and speed . The primary business target is mid sized to large sized corporates that want to help their managers and employess by providing them a car with ease of transport . The secondary business target is entrepreneurs and small business owners who want to provide discounts to managers buying a new car. Marketing Communications By integrating all messages in all media the Hyundai will reinforce the brand name main points of product differentiation . Research about media consumption , pattern will help the advertising agency to choose appropriate media and timing to reach prospects before during the product introduction .Thereafter , advertising will appeared on a pulsing basis to maintain brand awareness and communicate various differentiation messages . The agency will also co-ordinate public relation efforts to build Hyundai brand support the differentiation message . To attract market attention encourage purchasing , the Hyundai offer a limited time , registration insurance . To attract ,retain motivate channel partners for a push strategy , the Hyundai use trade sales promotions and personal selling to channel partner . Road shows The company plans to stage road shows , to display vehicles in the pavilions during various college festivals and exhibition . This will appeal to youngsters more and attracts them towards the cars of Hyundai. Television advertisements Advertisements to promote and market the products will be shown on leading television channels. Major music and sports channels will promote and they will reach out to the youth will be promoted through Star , Zee , Sony and Doordarshan etc as it has more viewers . Radio Radio is the medium with the widest coverage . Studies have recently shown high levels of exposure to radio broadcasting both within urban and rural areas , whether or not listeners actually own a set.. So radio announcements will be made and advertisements will be announced on the radio about the products features and price, qualities, etc. Print Ads Daily advertisements in leading newspapers and magazines will be used to promote the products. Leaflets at the initial stage will be distributed at railway stations, malls, college areas and various other locations . Workshops and Seminars Workshops and seminars will be held in colleges and big corporate to make people aware about the companies past performance and products features , their affordability and usage , vast distribution network . Road shows will be conducted where free trials of the cars would be given . Banners, neon signs Hoardings , banners , neon signs will be displayed at clubs , discs , outside theatres and shops to promote the brand cars . Booklets and pamphlets Booklets will be kept at car showrooms , retail battery outlets , etc for the customer to read. These booklets will provide information about the company , the products offered which suits the customers need accordingly . Rural Marketing Hyundai Motors India has introduced a new marketing initiative Ghar Ghar Ki Pehchaan to tap the India rural car market . The company has rolled out special schemes for government employees in rural areas and members of gram panchayats on the purchase of Santro . Hyundai Motor is keen to expand its market to rural areas with setting up 300 new rural sale outlets , all this expansion is in progress for the launch of the cheapest car from the Hyundai stable until November this year . Currently Hyundai is maintaining its standard 325 dealership outlets within cities and this new expansion strategy could make the rural outlet number network extend to 1,000 . Hyundai Motors , Indias second largest car manufacturer has announced to generate employment for about 2,000 sales executives at these rural outlets . According to Hyundai Motors , the car markets which are present in areas outside the superior 40 cities are marked under rural areas . Arvind Saxena , director of marketing sales at Hyundai Motor India given in an interview to Financial Chronicle said that the company has already placed 700 new outlets at rural areas with 300 more coming in way within the next few months . These outlets are just the basic models made with small investments and these are not the typical permanent outlets made with brick and stone . Their basic plan is to give a feel to rural folks with car demonstrations , test drives in addition with basic little repair requirements . The size dimensions for these rural showrooms would be 900 sq ft.. Around 150 of these rural outlet showrooms would house a 2,000 sq ft service workshop of their own . A four member team is made with 2 sales and two executives for service by the Korean Autocar giant for the rural model and they will visit the rural outlets at regular intervals. The ever increasing importance of rural areas is signified from figures which show that they contribute about 31 per cent in sales for the company. According to Saxena the company plans to generate 33 per cent share, by the end of 2013 from these rural models as they help amazingly in increasing the sales. It is estimated that 356,717 cars were sold by Hyundai n 2012.

I Know Why The Caged Bird Sings :: essays research papers

1. What Does Marguerite observe about the cotton pickers? She notices that their attitudes depend on the time of day. She says in the morning they are full of life and in the evening they are tired out and dismal from all the work. 2. Why do white people seem un-real to Marguerite? She said white people 's feet were too small, and their skin was see-through, and they walked on their heels, not on the balls of their feet. 3. Explain how their education in Stamps prepared Marguerite and Bailey. How is school different in St. Louis from the one they attended in Stamps? Marguerite and Bailey were prepared for school because of their education in Stamps. They learned arithmetic through working in their store and they said they read so much in Stamps because there was nothing else to do. They also said the schools were different because of their teachers.The teachers in Stamps, they said, were very formal they came imported from a Negro College in Arkansas. The teachers in St. Louis were very siddity they were very strict and had the same characteristics that white folk had. The walked with their knees together and their lips tight. 4. How does Ritie feel about Mr. Freeman's death? She said she felt guilty and had forfeited her place in heaven. She said she was pure evil,because she had lied about him in court and that this lie caused his death. 5. Why is Ritie so offended that she wants to quit working for Mrs. Cullinan? How does she get out of her job? Mrs. Cullinan calls Ritie not by her given name, Marguerite, but by the name of Mary, which annoys Ritie. She is fired after she intentionally breaks some of Mrs. Cullinan's valuable family dishes. 6. Tell what happens at Ritie's eighth grade graduation. Ritie is angered that white's only think that Negroes are only good for being athletes, maids, and other small jobs. She hates how blacks are supressed. 7. How is Miss Kirwin different from Ritie's other teachers? Ritie says Miss Kirwin was in love with information that she really wanted to share her knowledge. She also addressed the students as "ladies and gentlemen." 8. How has Bailey changed while Ritie was gone? Ritie's relationship with Bailey is weakening. Bailey has started to hang out with other groups. He does not talk to Ritie as much as they used to. 9. How does Ritie respond to the obstacles she encounters when she wants to get a job? I Know Why The Caged Bird Sings :: essays research papers 1. What Does Marguerite observe about the cotton pickers? She notices that their attitudes depend on the time of day. She says in the morning they are full of life and in the evening they are tired out and dismal from all the work. 2. Why do white people seem un-real to Marguerite? She said white people 's feet were too small, and their skin was see-through, and they walked on their heels, not on the balls of their feet. 3. Explain how their education in Stamps prepared Marguerite and Bailey. How is school different in St. Louis from the one they attended in Stamps? Marguerite and Bailey were prepared for school because of their education in Stamps. They learned arithmetic through working in their store and they said they read so much in Stamps because there was nothing else to do. They also said the schools were different because of their teachers.The teachers in Stamps, they said, were very formal they came imported from a Negro College in Arkansas. The teachers in St. Louis were very siddity they were very strict and had the same characteristics that white folk had. The walked with their knees together and their lips tight. 4. How does Ritie feel about Mr. Freeman's death? She said she felt guilty and had forfeited her place in heaven. She said she was pure evil,because she had lied about him in court and that this lie caused his death. 5. Why is Ritie so offended that she wants to quit working for Mrs. Cullinan? How does she get out of her job? Mrs. Cullinan calls Ritie not by her given name, Marguerite, but by the name of Mary, which annoys Ritie. She is fired after she intentionally breaks some of Mrs. Cullinan's valuable family dishes. 6. Tell what happens at Ritie's eighth grade graduation. Ritie is angered that white's only think that Negroes are only good for being athletes, maids, and other small jobs. She hates how blacks are supressed. 7. How is Miss Kirwin different from Ritie's other teachers? Ritie says Miss Kirwin was in love with information that she really wanted to share her knowledge. She also addressed the students as "ladies and gentlemen." 8. How has Bailey changed while Ritie was gone? Ritie's relationship with Bailey is weakening. Bailey has started to hang out with other groups. He does not talk to Ritie as much as they used to. 9. How does Ritie respond to the obstacles she encounters when she wants to get a job?

War and Peaceful Fables :: Stories War Peace Essays

War and Peaceful Fables War stories, fantasy stories, sci-fi and simplistic fable stories, the list trails on like fans behind a famous actor. From books or movies to computer games and music videos, the element of story penetrates a broad array of interests; the public longs for engaging stories and seeks them in any form they can. Keeping this in mind, please do not be shocked when I state that gruesome war stories and simple fables are, in principle, one in the same. Of course, I dont deny that one form of story may be more preferable for readers. However, we can know that the meaning of story (a written work that shows character and the motivations that spring from it) puts such extremely different stories and genres on the same plane. In The Things They Carried, Tim OBriens mastery of the concept of character comes through to us clearly. He portrays Lieutenant Jimmy Crosss inner struggles and unpredictable actions in such a way that we can identify with himeven though the lieutenants character comes out under the stress of war, and ours may not. Just like many an average person, Lieutenant Cross adds to his burden, physical and mental, by carrying pictures and letters from his love, Martha. He knows she really doesnt love him, but, from the pressure of war, he turns by default to the comfort of his far away love, countering the harsh reality. The second sentence of the selection of The Things They Carried begins with, They were not love letters, but Lieutenant Cross was hoping (706). This quote shows what the letters meant to Cross, and why he carried them. He and the other men cling to material things in this mannerwhether it be love or dope, tranquilizers or too much ammunition, or even slingshots and comic book s. Doesnt this seem a silly thing for soldiers to do? Maybe. But their reactions to war are certainly realistic. OBrien continues to expand character throughout the piece. In the lieutenants mind, the pressure and even pointlessness of war grows with its morbidity and loss. But it was not a battle, just an endless march without purpose (713). OBrien continues this prose with revealing that the men would often discard things. Purely for comfort they would throw away rations (713). But no matter how they discarded the objects that they needed physically, it was so difficult to shed the emotional weight They carried all the baggage of men who might die (716).

Abuse? :: essays research papers

Abuse   Ã‚  Ã‚  Ã‚  Ã‚  According to a May 2001 article in Parents magazine 67% of the American population condones spanking as a regular form of discipline. Also, 67% say they would oppose a law prohibiting spanking at home and says that only 17% would support it. According to advice columnist and family psychologist John Rosemond, â€Å"Many parents are becoming frustrated with the very weak forms of discipline du jour advocated by ‘psychologically correct’ experts. He also says â€Å"More than 90% of children raised in the 1950’s and early ’60s were spanked and we don’t go around hitting people when we don’t get our way.†   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   While I was visiting a friend recently, she told me about her most recent visit to the doctor with her two-year-old daughter. She told me that she was trying to get her daughter ready to leave after the appointment was over and her daughter would not quit playing with the toys which were in the doctor’s office. After several minutes of struggling with her daughter to get her coat on, her daughter turned to her, said â€Å"no, mom† and then her daughter proceeded to slap her across the face. My friend put her daughter over her knee and gave her a quick swat and told her that she was not to treat her mother like that. After seeing this, a nurse came over to my friend and told her that if they ever see her hit her daughter again they would call the Department of Children and Family Services.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  This situation is not all that unfamiliar to me these days. I hear of parents in similar situations almost every day and sometimes I actually see it with my own eyes. For instance, I was in Wal-Mart a few weeks ago and witnessed a woman tell a father that she was going to report him for child abuse because he grabbed his son’s arm and yelled at him for taking off and running through the store. Apparently the father had turned to look at something on the shelf and when he turned back around his son was gone and the father was paged over the store intercom to come and retrieve his son from across the store. In my opinion, that child was lucky that his father hadn’t given him a spanking right in the middle of the store. When I was a child my father would have given me a real whopper of a spanking for pulling a stunt like that in a store.

Mrs. Dalloway

Virginia Woolf in â€Å"Mrs. Dalloway† derides the superficiality of social conventions in society, forcing its members to constantly pretend, mask their individuality and abandon their own needs.The text depicts how individuals are shaped by their social environments, how historical forces impinge on people's lives, how class, wealth, and gender help to determine people's fates. â€Å"Mrs. Dalloway† was published at a time when British society was still recovering from World War One.The difficult post-war times affected Woolf privately and eventually affected her writing Woolf focuses on the internal description of the characters while bringing to light the social conditions of the postwar Britain. â€Å"Mrs Dalloway is set in a very volatile time period in Britain, portraying the idea that war is more than just a conflict on a battlefield .The war lead to the destruction of not only the physical infrastructure in Britain, but the social/political infrastructure that is vital in character relationships and analysis. Woolf showcases London populated by people of differing disabilities, socioeconomic statuses, and sexualities wherein each character occupies a unique position within the narrative's classist, patriarchal, and heteronormative society.Woolf eliminates any sense of an omniscient narrative voice by the constant bounce from the narrator?s commentary to the thoughts of a central character. â€Å"Mrs Dalloway† portrays a critique of Empire and the war, taking the state as the embodiment of patriarchal power, who even Richard Dalloway refers to as â€Å"our detestable social system†. Dalloway's words reverberate Virginia Woolf's intention; ‘In this book I have almost too many ideas. I want to give life and death, sanity and insanity; I want to criticise the social system and to show it at work, in its most intense.'† â€Å"Mrs.Dalloway† offers a scathing indictment of the British class system.Woolf, through her novel and her characters such as Clarissa Dalloway, Septimus Warren Smith, Dr. William Bradshaw and Dr. Holmes, shows how complex structures of power can seize the people's real identity and fabricate it in order to be appropriate with the values and norms of power. In â€Å"Mrs Dalloway†, the British upper-class ignores the actuality of the aftermath of war and social events become a form of normalization for them to neutralize the existence of reality, giving them an illusion of fulfilment and connectedness.†Mrs Dalloway† becomes an extended social critique where the audacity and stateliness of the most prominent guests is mocked through the description of the epicurean Hugh Whitbread, the sophisticated Lady Burton. Clarissa by inviting high members of English society who are the symbols of power,provides an appropriate background for madness to reveal itself, where the upper-class cannot help but find relief and peace in the deaths of working class people who have become free of all societal pressures resulting in Septimus' suicide becoming a casual conversation at their party. Woolf mocks the inability of upper class English society to recognize the changing social and political landscape .Lady Bruton,a once powerful upper class individual faces challenges due to her old ways of aristocratic networking,representing the degeneration of old english society. Richard's committees, Lady Bruton's emigration project, Hugh Whitbread's letters to the Times , are all the exhibition of the authority of ruling-class.Hugh, an advocator of ruling class,functions as a symbol of all those who have inherited their social standing and who are protective of their privileged social standing. Woolf gives us Kilman as a symbol for all the despicable things people sometimes claim to do in the name of religion. Society includes a group of people who are in common geographical region and under the same political and cultural authority. Individuals have to conform to the norms defined by the society and violating these unwritten rules, is seen as abnormal. In Mrs Dalloway,Holmes and Bradshaw try to suppress this abnormality. Bradshaw views himself as one who helps his country by making his patients conform to his idea of sanity and secluding them from society. The characters of the doctors, Hugh Whitbread, and Lady Bruton as compared to the tragically mishandled plight of Septimus, allows Woolf to depict how exposed and ill-treated those suffering from mental illness really are by the doctors. Septimus Smith is portrayed as a war veteran suffering from shell-shock, who finds frustration in his doctor's prognosis and decides to commit suicide. Septimus felt that his lack of emotion was a sign of strength and courage. Woolf, through portraying Septimus' life, indicates the prevalent insanity in London and the disillusionment in English people.His suicide becomes an act of resistance to the power of London's social system. Septimus, through his madness, his death and life, unveils the truths hidden under the surface of society. Woolf utilizes madness to criticize the structures of English society with a sharp attack to the social system at â€Å"its most intense.† Placing the doctor and patient together, Woolf emphasizes the fatal impact of society's social structures upon people.The world of the sane and the insane side by side: Woolf portrays the sane grasping for significant and substantial connections to life. Woolf in â€Å"Mrs Dalloway† showcases the breakdown of stable social categories and how the escalation of social roles to be performed results in an anxiety about the ability of the characters to â€Å"sanely† exist within a hostile social system, performing roles that do not adequately correspond to their identity. Woolf shares a ruthless observation of the social system, through Clarissa Dalloway and Septimus Smith, who have both been have been psychologically damaged by their position in society. These two psychologically distinct and disparate characters, both try to establish a stable identity while struggling with patriarchal arrangement of the society and misunderstanding of mental illness. Clarissa's fertility is the sole dynamic providing her with a function in this patriarchal society, leading her to face a psychological crisis as to her future role. Septimus suffers a similar crisis of identity as a victim of the society; fighting a war sparked by bureaucratic tensions out of his control. Unable to reconcile his feelings for the England he left to fight for and the England to which he returns leads to rapid changes in his status and identity eventually claiming his sanity. Both Clarissa and Septimus suffer from the society's oppression; Septimus eases his internal struggle through death while Clarissa is unable to find a way out for herself due to the ideology of class propriety to which she must adhere to. Woolf portrays the conventional society of the beginning of the 20th century, where women's lives were shaped by the patriarchal society, sexual suppression and ideologies of gender. The society brings to light masculine normativity, which governs what is more convenient to their genre, where most of tht men belong to the public sphere, possessing an active role within their society and majority of women belong to the private sphere,dealing with household or some domestic issues. Woolf through the text offers a critique of the patriarchal and imperialistic society, where women have no individual identity, and are impelled to suppress their needs. Woolf utilizes Clarissa as a vehicle for critiquing patriarchy and all it involves including class-based social ranking, gender bias, and heteronormativity. Clarissa's decision to marry, in general, is because she is a member of a society that enforces heterosexuality upon an individual.Clarissa's love for Salley Saton,contradicts all norms of patriarchy and they ignore their desires because the only accepted female identity was the one that was accepted by patriarchy. Clarissa, in rejecting the potentially fulfilling relationship with Sally and marrying Richard , not only conforms to the expected ideologies of her society, but represses her homosexual desires for women. Because of her ‘place' in society, Clarissa explores her sexuality and love for Sally only in her memories, while her marriage to Richard Dalloway represents superficiality and conventionality of the upper-class in the early twentieth century Britain. Septimus' class and his mental instability differentiates him from Clarissa; however, they both struggle with the same oppressive structure-patriarchy that defines and categorizes men as much as they do women. Septimus idealizes war for it offered him the apparently straightforward and masculine role of defending idealized womanhood.His society's expectations of masculinity destroy his ability to express his emotions. He sees phantoms, has visions, and is unable to convey his reality. Peter Walsh exemplifies the oppressive effects of male privilege and heteronormative systems, by using Daisy Simmons to fulfil his preconceived idea of marriage. Woolf emphasizes the misconception of marriage as a social chain, criticizing how marriage imposed boundaries on people that psychologically oppressed them, leading them to even commit suicide. Clarissa, conforms to the ideals present in her society;Septimus, too, marries; but shell-shock prevents him from reintegrating into London's social spaces. Septimus's suicide highlights the fact that there is no way out of the patriarchal structure; there are only ways of coping with it. The terrible effects of patriarchy is portrayed also through Lucrezia's life who becomes a victim to the cruelty of the social and political doctrine of the English society.She silently struggles through Septimus's insanity,enduring even the indifference of Septimus,for whom she left her relatives and country. â€Å"Mrs. Dalloway† acts a critique on female subjugation in the domestic sphere of hostessship where Woolf presents characters that are lost in their own being,they have to put up to the obstacles of the system that gives them an apparently viable reality. Woolf rejects the literary and linguistic conventions of novel-writing to dismantle the ordered nature of early 20th century society.Through this aversion to established literary practices, Woolf subtly proposes the need to alter the traditional rituals and structures of society ,if its inherent problems are to be rectified. However, Woolf is never brazenly or overtly radical in her condemnation, refusing to adhere to one particular viewpoint. Many critics argue that the novels depicted by the technique of stream-of-consciousness struggle reflect the serious social problems and that â€Å"Mrs. Dalloway† is an apolitical and asocial novel about individual internal life as opposed to social life. Critics who do believe that the novel is concerned with social and political events and developments of the time, consider it a novel of suggestion, not argumentation. Woolfs social critique and political radicalism are more subtly formed and is expressed in the language of observation rather than in direct commentary since she believes it is the reader's work to put the observations together and understand the coherent point of view behind them. As Julia Briggs indicates in Virginia Woolf: An Inner Life, Woolf invites readers to explore the literary tensions within her novels: â€Å"Woolf intended her [experiments in writing] to bring the reader closer to everyday life, in all its confusion, mystery and uncertainty, rejecting the artificial structures and categories of Victorian fiction†.

Biomedical approach Essay

The Biomedical approach includes the administration of various pharmacological agents which can be utilized to treat various mental disorders. It is usually administered for short durations in combination with psychotherapy. It brings back to normal the various chemical substances that are present in the brain (neurotransmitters). When the neurotransmitter levels are normal, the effect of psychotherapy would be better. The biomedical approach can be utilized to treat various psychiatric disorders such as ADHD, OCD, depression, anxiety, etc (MINDD Foundation, 2008). The psychodynamic approach includes various theories that utilize the internal drives and forces that may be present in the individual (some of which may be unconscious), to ensure that the individual can undergo a psychological change and get to better control over several problems. It is effectively utilized in pain management. Psychodynamics is considered to be the interaction of the id, ego and the superego so as to satisfy ones needs (which play an important role in the development of the personality). The psychodynamic approach was developed by the followers of Sigmund Freud. This approach gives greater consideration to the unconscious motives that affect behavior, emotions and feelings. The behavior of adults is strongly affected by the childhood motives (Simply Psychology, 2009). The humanistic-existential approach concentrates on the motivations and the needs of the individual and is similar to the psychoanalytical theory. This therapy focuses greater on the free will of the individual rather than on obstructing human nature. This is one of the major differences that are present between humanistic-existential and psychoanalytical approach. It also tends to concentrate greater on solving the problem rather than the problem itself (University of Hawaii, 2008). Cognitive and behavior therapy (CBT) is a type of psychotherapy that involves determining and sorting out improper thoughts (that may be associated with depression), solving various problems and improving the problem-solving skills, and ensuring that people are able to engage in more enjoyable activities (that can ensure that the individual learns about potentially rewarding activities and performs them in the future) (University of Michigan, 2006). Reference Simply Psychology (2008). Psychodynamic Approach, Retrieved on May 29, 2009, from Web site: http://www. simplypsychology. pwp. blueyonder. co. uk/psychodynamic. html The MINDD Foundation (2008). The Biomedical Approach, Retrieved on May 29, 2009, from Web site: http://mindd. org/s/archives. php/48-Biomedical-Treatments. html The University of Hawaii (2008). The Biological Paradigm, Retrieved on May 29, 2009, from Web site: http://www2. hawaii. edu/~heiby/overheads_%20paradigms. html University of Michigan Depression Center (2006). Cognitive Behavioral Therapy, Retrieved on May 29, 2009, from Web site: http://www. med. umich. edu/depression/cbt. htm

President Obama Health Care Plan: ” What It All Mean for Us”

More than a week after President Obama signed the sweeping new health care law, which eventually provides insurance coverage for 32 million uninsured American, many of us are still scratching our head (Parker). What just happened? And how and when will we start feeling its effect? Effective this year, in six months, children with preexisting condition cannot be denied health care. In 2014, Medicaid will cover individual up to 133 percent of the poverty levels (Landau and Parker) also, in 2014, insurance companies will not be able to deny adults with preexisting conditions coverage or charge them higher premium.Some adult won’t likely qualify for Medicaid under the 2014 rules (4). More immediately however, they will benefit from the expansion of funding for community health center, which offer free and reduced-cost care. While the biggest change will not take effect until 2014 some important provision will begin as early as June, the question that everyone want to know is †Å"How soon will the new law help me† (Obama Plan). The answer depends on your age and reason for not having insurance.If you can’t afford or don’t qualify for insurance because of a preexisting Medicaid problem (1). You may be eligible for a new federal â€Å"High risk† pool to be offered by the end of June (2). The federal plan is expected to offer more affordable coverage than the existing state plan and will not impose the same income restriction as Medicaid (Obama Plan). The new plan will begin immediately to close the Medicare â€Å"donut hole†, by giving you 50 percent discount on brand-name prescription drug for senior who qualify.It will end insure practice of charging different premium or denying coverage based on gender, and will limit premium variation based on age. The new bill will provide new tax credit on a suding scale to individual and families that will limit how much of their income can be spent on premium. People with nongroup pl an may see increase, but more than half the enrollees in nongroup plan will qualify for federal subsidies, lowering cost for middle and moderate-income families on average by about 60 percent (Obama Plan 7 ).And also this year tax credit as high as 30 percent of premium will be available to many small businesses, which offer health coverage to employee. The President plan will also cap out-of pocket expanse and will prohibit insurance companies from imposing annual or lifetime caps on benefits payments. Under the new rule companies generally can’t rescind a policy for a minor application error. Many people look at this as a better law for health care.Better for all American families; like there are now no more worries about if you will be coverage because you don’t have insurance or if you worried about losing your job and now have no money to pay for your child Medicare bills. This plan will protect all that qualify for better health care. Although there are still peo ple that feel that this isn’t much and that feel we have went from a full plan with a small deductible and great prescription coverage to a plan now that is basically a high-deductible plan. But I feel that it’s a winner.

How are relationships presented in romeo and juliet compared to the machine stops Essay

EXPLORE THE WAYS RELATIPNSHIPS ARE PRESENTED IN THE TEXTS YOU HAVE STUDIED Romeo and Juliet is a tragic play, written by William Shakespeare. Trailing the catastrophic events occurring in the lives to two teenage â€Å"star-cross’d lovers† whose premature deaths unite their quarrelling families. The Machine Stops however, is a futuristic novella written by E.M Forster following a mother and son in an attempt to keep their relationship in a society run by a machine which controls the humans. Prince Escalus of Romeo and Juliet is the authority of Verona; he controls everybody in his city. We can see this from the first time we see him; in act I scene I. â€Å"rebellious subjects, enemies to peace/profaners of this neighbour- stained steel,† . â€Å"subjects†- instead of referring to them as the people of the city, making them seem worthless, portraying a higher power, since ‘subject’ suggests someone being discussed or dealt with, the gentry would be thinking about the princes language and recognise the depth in his la nguage whereas the groundlings would be entertained by the previous brawl which provided them with action, the audience then recognise that he is on higher social status than the other characters. â€Å"steel†-speaking of their swords, the prince is fustraghted because these swords are meant for the purpose of protecting and defending the city, but they are being used to spill the blood of its residents; †stained†-meaning blood, the audience would then look forward to the punishments that the prince will provide. Shakespeare portrays the prince as majestic and royal through his language, he speaks very formally, much more than the other characters. â€Å"but I’ll amerce you with a strong fine/that you shall all repent the loss of mine:†. The prince speaks using rhyming couplets making him seem more superior and authorative. The audience, especially the gentry, will realise how he is very imperious and lordly. In the Machine stops, the machine controls the underground dystopian society; it is relatively like the prince in the sense that it holds control over inhibitors. Since the Machine doesn’t literally speak, we have the words of the humans which know the characteristics of the Machine. When Kuno is persuading Vashti to visit the surface of the earth, she replies â€Å"it is contrary to the spirit of the age† Kuno exclaims â€Å"do you mean by that, contrary to the machine?†Vashti cautiously replies â€Å"in a sense, but†¦Ã¢â‚¬  she is acting as if the machine has developed feelings or a sense of betrayal. The reader would find this a perqullia society because the humans are worshiping  a machine, made by men. The machine and prince Escalus are presented in a similar way, this is unusual since the machine stops is set in the future and Romeo and Juliet was written in 1500’s yet they possess similar qualities, it is also intriguing how E.M Forster came up with this idea since he wrote this in early 1900’s in England, a democratic society, in a time of great inventions but thinks of a society which is almost like a dictatorship, and having to respect a ruler. But this was orthodox in the Shakespeare’s age to respect the authority to your town. Hate relationships are strong and frequent in romeo and juliet, romeo and tybalt have a hate relationship.however, as much as tybalts vulgur, impulsive, violent attitude riles romeo, he attempts to refrain from vocalising his loave because tybalt is juliets cousin and, unbeknown to tybalt, romeos kinsman.in act 3 scene 1 tybalt is roaming the streets in search of a brawl, romeo appears and tybalt begins to provoke him, mercutio, who never fails to rise mutiny, begins a quarrel with tybalt, ending with mercutio fatally wounded romeo then fills with resentment and vexation, then once tybalt returns, they fight;resulting in tybalts death. whilst tybalt is dying, he says to romeo â€Å"thou, wrecked boy, that dids’t consort him here,/ shalt with him hence† tybalts insult towards romeo, â€Å"boy† is the same as what he said at the capulet feast. romeo is usually presented as civil and caring, not violent, but he shows the audience that he is protective of people that he loves. most of the hateful relationships are presented by shakespeare through physical actions, which may be because battles were a conventional part of society in the 1500’s and it is also more interesting for the audience, since the plays were preformed live, not read. despite that, forster presents hate through words because it makes for a more interesting read. since its hard to translate physical actions into words and still keep the effectiveness on the reader. for example, kuno’s hate for the machine is never portrayed in actions, but words. â€Å"the machine is much, but it is not everything. i see something like you in this plate, but i do not see you. i hear something like you through this telephone, but i do not hear you† he tells vashti that the machine has excluded the sense of personal touch and communication. juno is fustraighted by the fact that inhibitors praise so highly of the machine, yet they forget that it was made by man, they treat it as a god and follow it like a religion, his hate grows further for the  machine because the machine causes vashti and juno to have an argument where they completely disown each other, and kuno sees this as down to the machine. he feels resentment to wards the machine also, because of how it makes people act. â€Å"Thrice she felt the delirium of aquiesance.† â€Å"Delirium† by that meaning vashti is gibing in to the machine, showing the reader how compelling the machine is, since it takes vashti out of her normal state and conscious mind. kuno never directly says to the machine † i hate you†, but we imply this from his words, different from shakespeare plays, where feelings are relationships are vocalised clearly. love is presented rather strange, by e.m forster. vashrti loves the machine, she installs all of her faith in it, we see this when the machine begins to malfunction, â€Å"she continued to whirl† she is going crazy and it is almost like now that the machine is going, she is developing a sense of separation anxiety . ‘whirled’ she is beginning to possess machine like’ properties, displaying how she has a bond that runs extremely deep inside of her. However, her passion for the machine is seen as unconventional by the reader since the machine isn’t a person, but forster may have done this to help emphasis that this is a futuristic novella which would mean that society will conceits of different elements than today. the reader may respond frightened, since this is written in 1909 and technology has evolved extensively, compelling the reader that this may come of society in years to come. another factor that makes vashti’s love for the machine unconventional, is that her passion resembles that of a cult follower â€Å"you must not say anything against the machine.† and no matter how hard kuno tries to erach her because he recognises her state, she can’t pull away, she still follows. shakespeare presents relationships differently however, romeo and juliets love is sudden, impulsive and very swift. since the original story of romeo and julliet is spread over 9 months, whereas this quicker paced play is sq ueezed into 5 days. romeos love for juliet is very sudden, â€Å"so shows a snowy dove tropping with crows,† his first sight of juliet, he falls deeply in love with her, forgetting about his â€Å"love† he was depressed over, showing the audience romeos infatuation. because by ‘crow’ he is comparing juliet to rosaline, implied as the frow. declaring that he has never felt love until this night, showing the audience how romeo is very  indecisive and impulsive. their love is also presented to the audience through sonnets, indicating that their love is so passionate, that their dialogue is spoken through love poems, displaying a higher romance to the audience because sonnets are often used to write about love.there is a dark underling meaning behind these rods, however. as these are a foreshadow of romeo and juliets coming death, we recognise this because these 14 line sonnets match the 14 line prologue with the same rhyming scheme as the sonnets, this prol ogue mentions their deaths, linking the teens love to their tragic fate.the foreshadowing of romeo and juliets death are frequent thouout the play. â€Å"methinks i see there, now thou art below / as one dead in the bottom of a tomb:†- an omen of when romeo is in the bottom of a tomb, the gentry would recognise these hints of whats coming, but mostlikly at the end of the play. The love presented in romeo and juliet is much more conventional than presented in the machine stops, since romeo is a typical; lovesick: self-pityful; impulsive teenager,but vashtis relationship with the machine is interesting since it is much more unorthodox and surreal. shakespeare presents capulet and juliets relationship as very influx, because we first see capulet as a loving father, whilst he is speaking with paris (a potential candidate to marry juliet) and says â€Å"let two more summers wither in their pride†¦ but woo her† capulet doesn’t want his daughter to leave him for another two years, however, he contrasts this, â€Å"an she agree within her scope of choice / lies my concent and fair according voice† ‘ scope’ suggesting that within her choice of men, if she doesn’t comply, ‘according voice’ then he will force her. his voice will always be there to influence her, and he will use this parental influence as a to ol of fate. to shakespeare’s audience, this wouldn’t seem queer, but to the modern day audience, this would seem bizarre. but a father had lots of control of the life their daughter led. but this is also partly to do with hoe capulet prides himself on the place he has in society and doesn’t want his name, which he has accumulates such power to, not to be carried through to descendants. juliets power against her father is weakened because she is his heir, but she is weakened further due to her social standards as a woman, and women being dominated by males in the 1500’s. Capulets underling anger becomes clearer in act 3 scene 5, it was expected that noble women would marry rich men, on par with their status, but when capulet hears that romeo  is who uliet wants to marry, he becomes very riled, dramatically contrasting his earlier behaviour when she was obeying him, â€Å"disobedient wretch † suggesting to the audience that his previous love was superficial. he is saying all of this in front of juliet, yet he speaks of her in the third person, asif she isn’t there, â€Å"we have a curse in having her†¦rid of her† referring to someone in the third person is deemed more rude and shakespeare gave capulet the words â€Å"her† to make juliet feel worthless and put distance between her and capulet, also in attempt to belittle her and make her feel bad., therefore portraying more anger to the audience. His rage relates back to capulet priding his statue in society and wanting his image to remain in tact. however, once he hears of juliets death, his feelings turn suddenly very remorseful and flu of self-pity. he feels bad because his last words to his daughter were very harsh, the audience were full of excitement but now they are very sorrowful and shocked, contratig their earlier thoughts and feelings, of an otherwise action-packed scene. â€Å"ready to go, but never to return,† capulet say says she is going for the wrong reasons, she should have been going to marry paris, but rather, going to be buried. he mentions how le lost the successor to his name, reputation, legacy, and empire which he has built, which sould have been passed down by juliet, heir to the capulet fortune, reinforcing the social standards of an heir in elizabeths reign.